ProForma

TestII

Market assumptions

Editable operating inputs for occupancy, ADR, growth, seasonality, and revenue departments.

Occupancy assumptions

Occupancy ramps from opening to stabilized over the ramp period. ADR may stabilize on a different schedule.

Opening occupancyStabilized occupancyRamp monthsOccupancy annual growth

ADR assumptions

Opening ADR is the achieved rate at the start of the ramp. Target ADR is the stabilized rate at the end. Annual ADR growth begins after the ramp ends. Occupancy and ADR may stabilize over different periods.

Opening ADRAchieved rate when the ADR ramp begins.Target ADRStabilized rate reached at the end of the ramp.ADR ramp start monthDefaults to project month 19 (hotel opening). Change if the ADR ramp should begin on a different schedule than occupancy.ADR ramp duration (months)Set to 0 to skip the ramp and apply annual growth immediately.ADR ramp methodAnnual ADR growth rateApplied only after the ADR ramp completes.

Occupancy seasonality

Twelve monthly factors normalized to preserve annual assumptions.

JanFebMarAprMayJunJulAugSepOctNovDec

ADR seasonality

Twelve monthly factors normalized to preserve annual assumptions.

JanFebMarAprMayJunJulAugSepOctNovDec

Revenue departments

RoomsGenerated from keys, occupancy, and ADR

Food & BeverageAnnual revenueAnnual growth

Seasonality

Twelve monthly factors normalized to preserve annual assumptions.

JanFebMarAprMayJunJulAugSepOctNovDec

Rooftop BarAnnual revenueAnnual growth

Seasonality

Twelve monthly factors normalized to preserve annual assumptions.

JanFebMarAprMayJunJulAugSepOctNovDec

Conference / EventsAnnual revenueAnnual growth

Seasonality

Twelve monthly factors normalized to preserve annual assumptions.

JanFebMarAprMayJunJulAugSepOctNovDec

ParkingAnnual revenueAnnual growth

Seasonality

Twelve monthly factors normalized to preserve annual assumptions.

JanFebMarAprMayJunJulAugSepOctNovDec

RetailAnnual revenueAnnual growth

Seasonality

Twelve monthly factors normalized to preserve annual assumptions.

JanFebMarAprMayJunJulAugSepOctNovDec

Other IncomeAnnual revenueAnnual growth

Seasonality

Twelve monthly factors normalized to preserve annual assumptions.

JanFebMarAprMayJunJulAugSepOctNovDec